Speakers
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Mark joined the National Health Service in 1978 and worked for the Mid Glamorgan Health Authority Supplies Department, later moving to WHTSO (which became the Welsh Health Common Services Authority).
During the Mid 1980's, Mark joined the North West Regional Health Authority as a purchaser at Trafford Park Hospital.

Following a move back to Wales as Head of Purchasing in East Dyfed Health Authority, Mark returned to WHCSA as Director of Materials Management with the creation of the Procurement Group in Wales.

In 1996, Mark was appointed as Director of Welsh Health Supplies following the market testing of the Contracting and Supply Chain services.

In 2011, Mark was appointed as the Director of the Procurement Division of the NHS Wales Shared Services Partnership. The Division has over 500 staff across locations the length and breadth of Wales covering Sourcing, Supply Chain, Accounts Payable, Purchasing and Capital.






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Regional Commissioning Manager for the South East Wales Improvement Collaborative (SEWIC), Alison Smale leads a programme of transformational change in relation to children’s commissioning across Wales.

Alison qualified as a social worker at Liverpool University in 1992, and gained an MBA at the University of Glamorgan in 2003. Alison has worked most of her professional life in Wales, initially as a child and family social worker in Merthyr Tydfil, then holding front line management positions in the Vale of Glamorgan and Rhondda Cynon Taf before becoming Head of Fieldwork Services in Rhondda Cynon Taf in 2002. In 2006 Alison changed roles to take on responsibilities for strategic development and commissioning. With significant experience of leading organisational change she was seconded and led the creation and development of the Children’s Commissioning Consortium Cymru, a collaboration of fifteen Welsh local authorities.

In her current post, she has successfully delivered with partners, a range of collaborative projects as part of a programme of transformational change across Wales in relation to collaborative children’s commissioning. Her work has been instrumental in delivering the first collaborative social care frameworks in Wales for looked after children’s placements, implementing consistent web based placement, matching, quality and risk management, as well as electronic contract management processes across Wales, and developing an innovative 360 approach to measuring outcomes.



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Sarah has been a member of the BravoSolution team for over 6 years, originally delivering Consulting and Project Management and now as Commercial Account Principal. Prior to joining BravoSolution Sarah was a Sourcing Manager for the eAuction provider Trading Partners. Sarah previously worked for the EMEA Commercial Support team at GE Aircraft Engines and was a founding member PreSource, an SME providing managed sourcing events in the early days of eProcurement. Sarah completed her MBA in 2006, and her dissertation discussed the importance of the Buyer/Supplier relationship when using eSourcing strategically. 

Since joining BravoSolution Sarah has been involved in the on-site delivery of full suite technology for many clients, with a keen interest in Auctions and Vendor Performance. Sarah has developed an excellent relationship with BravoSolution clients as she continues to add to over 12 years experience in delivering eSourcing Technology in both Public and Private sector.


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Peter is Editor of Spend Matters UK/Europe, the leading procurement website, and is also in his spare time Managing Director of Procurement Excellence Ltd, a specialist consulting firm. He has an MA in Mathematics from Cambridge University, where he narrowly failed to carve out a career as a Footlights comedy star and scriptwriter. Instead, he joined the Mars Group, where he held manufacturing then procurement management positions. After briefly running a potato packing factory in Kings Lynn, he became Procurement Director for Dun & Bradstreet Europe, the Department of Social Security, and the NatWest Group.

He is a Fellow and was 2003 President of the Chartered Institute of Purchasing and Supply. He has also served as a non-executive director of Remploy, and a Commissioner (non-executive Director) for the Legal Services Commission, and is now a non-exec for a growing private sector business and also lectures on the University of Birmingham Procurement MBA course.

As a consultant, he worked extensively for public organisations such as the Office of Government Commerce, the National Audit Office (where he still holds a formal “senior advisor” role), central Departments, local authorities and a wide range of private sector firms. His first co-authored book, “Buying Professional Services”, was published by the Economist Books in June 2010.



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Senior Commissioning Contracts Officer for 4C’s (Childrens Commissioning Consortium Cymru). Cheryl Cooper manages the operational running of the 4C’s Regional Commissioning Unit that deals with transformational change in relation to children’s commissioning across Wales.


Cheryl Cooper has worked in Local Goverment for 23 years following studies in Computers and Public Administration. Professional life has included management of the Local Authority Training Support Plan and Commissioning Adult Services before moving into Children’s Services commissioning and contracting.
Within Cheryl’s current role as the Senior Commissioning and Contracts Officer, Cheryl manages a team to deliver collaborative commissioning across 21 Welsh Local Authorities.


Use of innovative technology to promote evidence based outcomes for children and young people drives Cheryl in her current post; using e procurement and e contract management tools to deliver an efficient and effective service to Stakeholders is a priority.







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Prior to joining BravoSolution, Matthew spent 9 years in Central Contracting for the NHS in Wales. In the latter years he moved out of Contracting and was involved in the implementation and roll out of eSourcing tools across the multiple teams within the organisation which, led him to BravoSolution. 

Since joining the company in 2008, Matthew has been supporting the Welsh Government eTender Wales project. As well as continued Public Sector, he also works with the Utilities sector and many Private Sector organisations in the use of Tendering, Auctions and Contract Management tools.